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Concept

  • Adidas

    Adidas Future Retail

    International

     

    Adidas, der führende Hersteller von hochwertiger Sportbekleidung, sucht nach neuen Strategien zum Verkauf und Promotion seiner Marke. Die Notwendigkeit der Anpassung an neue Märkte, führt zum umfassenden Konzept für den Future Retail Store. Alle drei Elemente des Einzelhandels werden zusammengeführt: der Shop, das Marketing und die Präsentation.

     

    Die Welt des Einzelhandels mit seinen schnell wachsenden Märkten, hat großes Potential in der Verwendung von neuen Technologien, die zu Präsentations- und Marketingzwecken genutzt werden können. Da der Konsument nicht mehr ausschließlich nach der Qualität eines Produktes sucht, ist verstärkt ein emotionales Einkaufserlebnis gefragt.

     

    Um eine Marke in einem neuen Markt zu positionieren, müssen Shop und Verkauf adaptionsfähig sein. Die logische Konsequenz ist es den Shop zum Kunden zu bringen, um eine möglichst große Flexibilität zu gewährleisten.

     

    Als Resultat daraus umfasst das Konzept für den Retail Space of the Future, eine ovalförmige, leichtgewichtige und voll-transportable Konstruktion, die alle konventionellen Elemente eines Shops beinhaltet. Verkauf, Marketing und Präsentation werden in einer komplett digitalen Erfahrung gebündelt.

     

     

  • Adidas

    Adidas Future Retail

    International

     

    Adidas, the world´s leading producer of high quality sportswear, is looking for new strategies of selling and promoting its brand. Based on the necessity for change, the Broad Concept for the future retail store unifies three elements of retail: the Shop, the Marketing and the Presentation.

     

    The world of retail with its fast growing markets has great potentials by the usage of new technologies that are adapted for presentation and marketing matters. As the consumer is increasingly asking for more than only the quality of products, emotional shopping experiences decide on success or failure of a brand.

     

    In order to position a brand in new markets the shop and its retail need to be adaptable. Bringing the Shop to its clients is the logical consequence as it allows complete flexibility to the consumers.

     

    As a result of this, the concept for the retail space of the future envisages a round-shaped, light-weighted and fully movable construction, that combines all the elements of a conventional shop. Retail, Marketing and Presentation are presented in a complete digital experience.

 

  • Centenary Chapel

    1916 Centenary Chapel at Glasnevin Cemetery

    Dublin, Ireland

     

    The design for the new 1916 Centenary Chapel at Glasnevin Cemetery aims to provide for both a contemplative space to remember the recently deceased, but also to offer a public space of meditation and hope.

     

    The chapel´s appearance is displayed in the form of a monolithic cube, leaned towards the arriving visitors and the graves of the cemetery, and creating a strong presence.

     
    Cut-outs in the inclined roof and the entrance side indicate a hidden inner patio and arouse curiosity to the visitors.

     

    The carillon on the eastern part of the roof induces a soft and peaceful acoustic sound frame through the cemetery, when the wind sweeps over the roof in direction of the graves.

     

    The introverted patio is composed as a peaceful space, framed by floral-perforated concrete walls, a bench and a tree symbolizing life and hope. The main chapel room (temple space) is located in a round-shaped dome, within the highest part of the building.

     

    The facades of the Glasnevin Chapel are of exposed concrete. To demonstrate the interlude of durability and transience, the concrete walls have a floral, relief-like structured surface.

     

  • WUB - Climbing Center

    WUB - Climbing Sports Centre

    The New Climbing Sports Centre in Innsbruck offers a visual connection to the North Chain of the Alps and creates a revolutionary Indoor - Climbing-Experience.

     

    The extension is positioned to the west of an existing sports hall. The old Western facade is opened and provides a functional connection as a new tribune gazes the new Indoor-Climbing Walls.

     
    The diagonal grid of the supporting framework features the possibility of flexible zones in which different sports groups can operate independently.

     

     

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